VALOOSA buys some of its hand made jewelry from companies who support artisan groups with little access to marketing avenues by reviving endangered art forms and showcasing their products in the global arena. These companies work with thousands of artisans throughout India, including weavers, block-printers, embroiderers, and jewelry makers. They are dedicated to preserving the indigenous art forms of India by supporting the artisan communities who uphold these traditions.
These artisans are part of cooperatives and non-profit organizations. Often, the entire village is involved in some aspect of the craft, from dyeing the yarn to setting the loom, weaving, and hand-tasseling. The emphasis is on highlighting all artisans and not an individual artisan, as each piece represents a collective effort in which many hands and hearts have contributed to its making.
Every purchase of our products directly benefits these artisan groups and enables them to pass their rich traditions on to the next generation, and allows them to live a more dignified lifestyle.